Rewrite Your Firm's Financial Story
Your emerging investment advisory business too often is a collection of frustrations: low AUM growth; a long to do list; distractions; wasted time and money; unfinished strategies. It becomes a slog and far away from your hunger to help people gain financial security.
The outcome becomes financial disappointment.
Advitalize’s “Done-for-You” approach applies expert resources to get your firm’s key operating necessities done now and done right . . . for a transformed financial story.
- Marketing strategy, planning, and execution? Done
- Your expertise defined in your voice and style for local authority? Done
- Efficient operations? Done
- Lower operating costs? Done
- Portfolio designs personalized to your clients’ needs and objectives? Done
- Higher profit margins? Done
Chapter 1:
Status Quo is a Big Risk
You've seen the studies. RIAs that grow become magnets for more growth. It's a simple fact that - because of recurring fees on AUM - each year of growth from new clients compounds over time. For a status quo advisor, each year of not growing is a major business risk because the firm falls further behind competitors and becomes less appealing to the market.
Chapter 2:
A Marketing System is Costly
For the emerging RIA that wants to grow, it's exceedingly difficult to do because of the cost in time and budget to design, build, and maintain a comprehensive marketing system, including oversight. (Note: each hour you take from client advisory work (see chapter 4 below) is a true cost to your business.) And this assumes you have the expertise to integrate each component so the marketing system operates efficiently and for its intended purpose. Because of the cost, you end up dabbling in marketing "stuff," trying a little here and a little there, with stopping and starting. A marketing system requires each part to reinforce the other - missing a part leads to inefficiency or failure and a lot of waste.
Chapter 3:
Expertise Becomes Authority
Your "product" is your expertise and how it's understood by your clients and target market. (This is true of all knowledge workers.) Until you differentiate your marketing expertise from every other advisor in your local market claiming the same, your expertise is a commodity. Your marketing system must turn your expertise into trusted content in different forms - blogs; podcasts; videos; articles; webinars; meetings; proposals; reports; events - that is expertly communicated to clients, your target market, and COIs. An effective marketing system transforms your expertise (product) into authority in your local market. When you have authority, you win against the competition . . . over and over again.
Chapter 4:
Not DIY But "Done-for-You"
There are thousands of books, articles, blogs, podcasts and such offering expert guidance to individual investors: "Do this and not that!" Amidst this guidance and the opportunity to be DIY, why are these investors hiring planning and investment-advisory expertise like what you provide? The time it takes for most people to be effective in DIY inversing just isn't there, and the consequences of failure are potentially life changing, Your solution for each prospective client is "Let me do it for you". This exact principle - "Done-for-You" - is Advitalize's solution to your lack of time, budget, and expertise in marketing and operations. Because we are authorities, we know what to do, when to do it, and to do it right the first time. "Done-for-You" means lower costs than your DIY attempts for comparable capabilities (see Chapter 2), and this projects to higher profits for your firm that compound over time.
Chapter 5:
Lower Costs = More Profits
In the DIY framework, you expense your marketing, operations, and allocated management costs against your gross revenues (e.g., 1% of AUM). Because these DIY expenses are much higher than the cost of Advitalize's "Done-for-You" marketing system and operations, you make less profit than with Advitalize's model. Simply, because of Advitalize's expertise, efficiency, and scale, we can build and maintain your marketing system and manage a back office at a much lower cost than you can for comparable capabilities.
Chapter 6:
Personalized Client Portfolios
Here are a couple truisms in your business: 1) "Planning without portfolio execution is meaningless" and 2) "Portfolio execution without planning is aimless." For your clients, receiving a personalized plan but a cookie-cutter model portfolio just isn't working any more. Advitalize has an easy and scalable investing and portfolio platform that gives you the capability to create personalized portfolios at low cost for your clients. These portfolios of stocks, bonds, ETFs, MFs, and/or indexed-linked annuities are held inside a UMA and optimized to each client's objective. Tax-loss harvesting and rebalancing are included. Personalization creates stickier client assets and a powerful foundation for client referrals.
Chapter 7:
You Gain a Profit Engine
Your firm's operating position with Advitalize becomes: 1) a full-on marketing system designed to grow recurring revenues; 2) "Done-for-You" marketing and operations that lower costs. Profit growth accelerates. Each year of extra profit than the status quo is a resource providing more compensation for you and your team as well as strategic options for your firm.
Chapter 8:
Your Net Worth Accelerates
Profits make the business world go. The higher your profits, the more valuable your firm becomes . . . and, as an owner, your net worth increases. Each dollar of extra EBITDA is valued at nine times. (Source: Fidelity 2023 M&A study). Add up these more profitable years in a sequence, and your firm is substantially more valuable. Advitalize - your firm's profit engine - is a TAMP like no other.